ETB Conversion Forecast

InternalSyntheticLive demo · Consumer Banking

92 760 runs/30d

Explore expected existing-to-bank conversions by customer segment over the next four months, with the most likely next product and a 90% interval for each segment. Runs on the ETB conversion propensity model over the Customer 360 mart, with aggregates only.

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Live sandbox

Customer segment

Ownership and sensitivity

Owned by

Consumer Banking Customer Analytics & CRM

Accountable owner: Mei Ling Tan

Who approves access

No approval needed. Self-service: subscribe and use, logged for chargeback.

In Grow the customer book

Internal

Open to all staff. Aggregates, policy text, public series and synthetic data.

Self-service: subscribe and use, logged for chargeback.

Synthetic: Synthetic or specimen data, safe for sandboxes and training.

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