Models / Contact Centre

Complaint Classifier

Sorts complaints into the Bank's taxonomy, with urgency and sentiment.

ConfidentialCustomer PIILimited riskLanguage AI · 2.2.0 · complaint-classifierOwner Contact Centre
264 58K/30d 142

Macro-F1 (category)

0.872

Macro-F1 (Bahasa Malaysia)

0.861

Macro-F1 (Manglish)

0.834

Scam flag recall

0.95

1 more metric

Median latency

42 ms

About this model

Classifies customer complaints written in English, Bahasa Malaysia or Manglish into the Bank's complaint taxonomy (aligned to BNM complaint categories), with product, issue, sentiment and urgency. Flags potential scam or unauthorised-transaction cases for same-day handling and routes each complaint to the owning product team.

Intended use

Routing and prioritising complaints from branches, the contact centre, email, the app and social media; complaint trend reporting. A complaints officer confirms category on every case that is reported externally.

Training data lineage

Fine-tuned multilingual encoder (XLM-RoBERTa base) on 86,000 labelled complaints from complaints-corpus in BigQuery, with a held-out set double-labelled by the Customer Experience team. Trained and registered in Vertex AI; monthly evaluation on newly closed complaints.

Limitations & bias notes

Mixed-language messages with heavy slang or abbreviations ("dah 3 hari x dpt refund") score lower confidence and are sent to manual triage below 0.70. Sarcasm is a known error source. Chinese and Tamil text is out of scope.

#complaints#text-classification#bahasa-malaysia#manglish#customer-experience#routing

Ownership and sensitivity

Owned by

Group OperationsContact Centre

Accountable owner: Siti Hajar Ismail

Who approves access

  1. Owner, Contact Centre, Siti Hajar Ismail
Confidential

Business-sensitive. Models and data products scoped to named business units.

Entitlement per business unit, approved by the owner; conditions attach.

Customer PII
Contains or processes personal data about customers (PDPA 2010).

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Details

Updated
2026-07-18
Latest version
2.2.0
Licence
Group Reuse
Access
Open to all BUs
Framework
Transformers
Language
Bilingual